Latino-Owned and Growing: The Real Stats Behind Our Rise

We Don’t Just Hustle. We Build.

You ever notice how our people are always grinding? From food trucks to gyms, barbershops to online brands — Latinos stay building. We don’t wait for handouts. We create our own paths. And now, the stats prove it:

The Numbers Don’t Lie:

• Over 4.5 million Latino-owned businesses in the U.S.
• In 2023, 36% of all new entrepreneurs were Latino
• 406,000+ employer businesses are Latino-owned
• Together, these businesses support nearly 3 million jobs across the country

We’re not just participating in the economy. We’re shaping it. We are not taking jobs, we are creating jobs. 

This Isn’t New. It’s Just Now Getting Noticed.

Our parents and abuelos were hustling long before Instagram made it a buzzword. They opened tiendas, cleaned houses, worked 14-hour shifts, and still found time to dream bigger for the next generation. That legacy is what built the foundation for what we’re doing now.

Wellness, entrepreneurship, and ambition have always been in our culture — they just weren’t always seen.

Why This Matters

These numbers aren’t just stats. They’re proof that we’re not just surviving anymore — we’re thriving. We’re stepping into leadership, ownership, and visibility. And we’re doing it our way:

• Blending culture with modern business
• Turning passion into profit
• Creating jobs, not taking them
• Building generational wealth

For so long, our stories were about resilience. Now they’re about power.

Fitgods Is Part of That Movement

Fitgods is proudly Latino-owned. And we don’t take that lightly. Our roots show up in everything we do:

• In the discipline we preach
• In the work ethic behind every product
• In the community we’re building, in and outside the gym

This brand wasn’t built with venture capital money or a shortcut. It was built with purpose, grit, and a vision to show our people that fitness and business aren’t just for a select few — they’re for us, too.

Final Word: This Is Just the Beginning

We’re not just dreamers. We’re executors. We’re not just showing up anymore. We’re leading.

So whether you’re running your own business, thinking about launching one, or just repping a Latino brand — know that you’re part of a movement.

Let’s keep building.

#LatinoBuilt #FitgodsMindset #BuiltNotGiven