We Didn’t Have a Loan — We Had a Vision

When we started Fitgods, there was no investor money. No loans. No financial cushion waiting to catch us.

We had a vision, and a deep sense of purpose.

For many Latino-owned brands, this is the reality: we start with what we have. We don’t always have access to the same resources or networks. But that doesn’t mean we’re behind. It means we’re building with a different kind of strength.

Fitgods was built from scratch, dollar by dollar, rep by rep, sale by sale. Every booth we paid for at a swap meet, every design we turned into a finished product, every sticker we printed, it came straight from our pockets. That’s what it means to be self-funded.

And we’re proud of that.

What They Don’t Tell You About Self-Funding

They don’t tell you how much discipline it takes to grow a brand when you’re also working a full-time job, paying bills, and trying to stay afloat. They don’t tell you how it feels to sacrifice nights out, vacations, or personal purchases because you’re saving for your next inventory run.

They also don’t tell you how much stronger you become. How much more intentional every decision is. How deeply you understand your community because you’re not just “marketing” to them — you’re part of them.

This is what makes Latino-owned, self-funded brands powerful. We’re not playing the game to impress investors. We’re building from the ground up to serve the people we represent.

No Permission Needed

We didn’t wait for the perfect time. We didn’t wait to be told we were “ready.”

We started. We learned. We kept going.

And that’s something we hope to pass on, not just through our clothing, but through our story. If you’re dreaming of starting your own thing, this is your sign: you don’t need to wait for outside validation. You don’t need to wait for someone to hand you a check.

You need clarity, consistency, and community. The rest, you build brick by brick.

The Vision Is Bigger Than Us

Fitgods isn’t just a clothing brand, it’s a movement, community, and inspiration. It’s about reclaiming discipline. About reminding ourselves and our people that strength, sacrifice, and identity matter. We’re not just making products, we’re making a statement.

So no, we didn’t have a loan. But we had something stronger.

We had a vision. And we’re just getting started.