Fitgods Athletics was born from an idea that took more than seven years to materialize, finally coming to life in 2022. Overcoming self-doubt and the fear of judgment, this journey taught me that confidence isn't always consistent, even for dedicated gym enthusiasts like myself. While following the traditional path of college and acquiring skills, I realized that a job alone couldn't fulfill my happiness.
A transformative moment occurred when mentoring youth and encouraging them to pursue their dreams. It prompted a question from a child, asking about my own dreams. Inspired by their inquiry, I decided to create Fitgods Athletics, aiming to inspire others while pursuing my own passion for clothing.
Venturing into the business world and fashion design was unfamiliar territory, but my deep desire to create unique apparel, challenge norms, and witness people working out in my garments fueled my determination. So I embarked on a journey of learning, delving into fashion, technology, functional fabrics, and entrepreneurship. Though I'm still on this path, I find joy in the process and hope my pursuit inspires you to chase your own dreams.
Fitgods Athletics exists to empower individuals on their quest to become their best selves in all aspects: morally, psychologically, and physically. Our approach draws inspiration from the ancient civilizations of the Nahuas, encompassing the Aztecs, Maya, Toltecs and others. These cultures worshipped multiple gods, hence the conceptualization of the term "God of Fitness," later transformed into Fitgods. We believe that as creators, we are all worthy and sacred, akin to gods.
"In gratitude we thrive" serves as our slogan because we understand that to reach our highest potential, gratitude is essential. By appreciating who we are and what we possess today, we avoid taking our abilities and opportunities for granted. As the age-old proverb suggests, the more we give, the more we receive. Gratitude becomes a way of life, allowing us to feel content even in solitude. So, remember to remain grateful, always give your best on the field, in the gym, and in supporting others.
Best,
Luis Canseco, Creator, Fitgods Athletics LLC
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